Content marketing is arguably the biggest buzz word in the digital world today. Whether its videos, whitepapers, blogs or social media, everyone wants to have the best content going and the biggest audience to share it with. As a small business, you might think that this is an expensive luxury you don’t really need, but are you sure you can afford to miss out on the benefits that crafty content can bring?
Your brand awareness gets a boost
Intelligent content marketing brings vital attention to your brand and business. Seeing your name popping up on social media feeds and in email inboxes will drive your brand higher in the minds of your audience. And when those appearances are linked to truly awesome content too, you’ll soon have a network of loyal and trusting fans.
You’re marked out as a thought leader
Thought leadership is big right now. It shows that you’re not just a business that’s in it for the money, and that you are actually an intelligent, caring professional with their finger on the pulse of their industry. When you share content that genuinely gives insightful information to your audience, you become useful and relevant to a wider audience too.
It’s a two way street
When you put exciting content out there in the digital realm, you invite your audience to enter into conversation with you on the subject. Responding thoughtfully and promptly on social media and your blog comments demonstrates that inimitable small business ability to really connect on a personal level. And all the time you’ll be learning more about your audience too.
Content marketing can be anything. It doesn’t have to be tedious blogs or boring news updates. Think about mixing it up with video, email newsletters, infographics and more. But putting random bits of content out there with no strategy in place is probably not going to be effective, so make sure you know what it is you’re trying to achieve before you start.
Here at Brighter Directions, we can help plan and implement your small business content marketing strategy, and can help you craft a campaign that gives maximum returns on your investment. Talk to our experts today and find out how we can make your small business a big success.