Webinars (also known as web-conferences) are presentations, seminars or workshops delivered online (usually via video conferencing software’s), with an interactive element – for example to give, receive and discuss information presented on the screen.
Delivering a webinar can bring less stress than actually delivering a speech to a roomful of people – for example, you don’t need to think about your complete body language, or look through the room of hundreds of delegates who’s ‘eyes are on you’.
Instead the focus is on the information and presentation – of course it’s important to still have a structure and focus on your tone and look presentable, but, much like when you are on the phone, there are more important aspects at play in the perception.
Whether you are new to webinars or an active user already, here are our key recommendations to running stress-free webinars for your business;
- Have a structure
Like all good presentations, having a structure is one of the most important aspects for success. An agenda will keep you focused and on time – as well as doing the same for your audience!
While it’s nice to share some personal insights about you/ your business, (background and relevant history), it’s also a faux-pas when it comes to over-sharing personal information – especially when it’s particularly off topic and not related to the webinar.
- Death by PowerPoint
While PowerPoint is an excellent aid for many a marketing campaign, it may not be the most suitable platform for a webinar; Usually webinars are focused on demonstration and presenter (you) styles and PowerPoint can take you away from this. If you must use a PowerPoint presentation as part of your webinar, then be sure to use the “reveal” feature. This will ensure that information is only displayed when you want it to be, ensuring the attention stays on you.
Brighter Directions offer a series of insightful webinars on marketing, public relations and social media over 2015, to see the latest, click here