Businesses all over the world will have now heard about the EU’s new data privacy law ‘GDPR’. Yes it seemed very daunting at first, but while the new law requires a significant amount of effort to comply with if you hold a lot of data, it can also lead to some great benefits for you…
Still confused about the #GDPR regulations that come into place, in less than 5 months? Our blog series on the topic aims to dispel some of the myths around your responsibilities! GDPR stands for General Data Protection regulations, which is being put into place on 25th of May 2018. The GDPR is put in place…
It can be difficult for finance companies to understand where they need to be marketing, and how they need to do it! At Brighter Directions we firmly believe in educating and the transfer of information to our clients and contacts so that you have all the information to excel at your social media campaigns, whether…
The new law around data comes into force in April 2017 yet we have found at Brighter Directions, many of the organisations and people we speak to who have a marketing agency or team, still don’t know enough (or at all) about the changes and the impact it will make to marketing. This legislation has…
Understanding your customer profiles is a VITAL to ensuring your marketing success, and also the one that can kill your business quicker than you can say ‘where did they go?’ Not only is it an essential tool for marketing professionals, it also works as a great reference tool for other departments such as operations, sales,…
It might feel waaaay too early to be talking about the ‘C’ word, but as marketers, we should already be on our game for Christmas 2015. Statistics show that around 25% of consumers will have already done the bulk of their shopping by November, so if you want…
With around 65 per cent of product launches ending in a less than successful conclusion, it’s clear that a great product launch has to be well thought out, well executed and meticulously managed. To make a product launch a success, you need to establish credibility, generate brand awareness, stimulate desire…
We all know – a subject line can make or break an email campaign. Nothing is worse than spending hours poring over the perfect copy, only to get little to no response from your prospects. Here are five things you can do today to ensure your email has the best chance of being open and read.…
We’re constantly being told that our content needs to be truly compelling if it’s going to get the results we need. The web is packed with best practice examples, insider tips and how to guides on the subject of creating content, but how do you know where to start? Here are our top four tips…
Content marketing is arguably the biggest buzz word in the digital world today. Whether its videos, whitepapers, blogs or social media, everyone wants to have the best content going and the biggest audience to share it with. As a small business, you might think that this is an expensive luxury you don’t really need, but…