With the holiday season upon us, businesses are in one of two positions: they may be rushed off their feet with the onslaught of late shoppers or they may be in their annual slump waiting for the new year to roll around. It is crucial for your business to have prepared for the Christmas period…
Online marketing agency vs full time employee If you have thousands of pounds in your budget for business development this year, you need marketing ROI. You’re faced with a choice – outsource that work to an online marketing agency, or hire a full-time specialised employee who can become an important part of your team and office?…
Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company. Why businesses shouldn’t cut marketing budgets first Cutting…
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience. What’s New . Redesigned layout that’s simpler and more intuitive making it easier to navigate between your personal profile and your public page. It is now more simple…
What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…
For businesses new and old, there is a holy grail of marketing. Positive PR. Even better, natural positive PR as a direct result of the groundwork put in place by your team. Today, marketing professionals must straddle a line between social media, advertising in print or digital, creating topical and engaging press releases, maintaining close…
The importance of marketing within any business remains an important necessity. Its presence allows the customer to be educated on the products and services that a business has to offer. Marketing engages any customer and helps them to make a buying decision. Not only that, the marketing function within a business helps to create and…
In a busy world with increasing demands on attention and time, short-form video promises to be the medium of the future! While many apps and platforms have allowed creators to post videos, they rarely allowed for in-app editing or combining multiple takes. Since Vine first appeared in 2012, the demand for video hosting with in-app editing,…
In this ever changing world future employees are having to learn and adapt at an increasing rate. The last decade has shown a dramatic change in employees with the last few turbulent years pushing that change even further. Employees and organisations need to stay relevant and up to date with their skills and mindset to…
It’s around the summer months we all start thinking about taking a break, getting away from it all and chasing the sunshine. Holidays represent a very personal investment, so travel companies would be wise to use the most personal form of marketing – Social Media. Having a dedicated officer, or a whole team where required,…