You may have noticed upon logging in to LinkedIn recently that it’s had a complete overhaul, and if you haven’t yet seen these changes, you soon will! Early opinions are mixed. Some like the new look but LinkedIn have removed a few functions from the everyday free user and also the LinkedIn Premium Users. These…
It can be difficult for finance companies to understand where they need to be marketing, and how they need to do it! At Brighter Directions we firmly believe in educating and the transfer of information to our clients and contacts so that you have all the information to excel at your social media campaigns, whether…
Google announced last month that it will be investing in a new advanced verification process that will reduce the amount of spam found in searches both for businesses and generally. The new process is currently in beta testing in the USA but will be rolled out worldwide after the analysis has been completed. What does…
Twitter has recently launched ‘moments’ – an opportunity for users (and organisations) to showcase extended posts, much like a blog article to feature as part of your Twitter profile. In their own words, Twitter describes moments as “Opportunity to share curated stories showcasing the very best of what’s happening on Twitter”. Moments is linked to…
We all know that being too personal on commercial social media profiles can result in not only brand damage but also a significant loss in audience purchasing as a result, (refer to the case of Starbucks in *that* #RaceTogether campaign)! So, how can brands ensure you have the right mix of personal commitment versus commercial…
Yesterday saw the latest development in Google’s search advertising product. Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches Leading publishes and marketing news channel E-Consultancy offers some feedback on what you now need to look out for, when it comes to Google search; An example of PLAs for…
Content marketing is hardly a new concept, and despite its long standing place in the digital marketing arsenal of many businesses, it’s still a high priority. In fact, according to ClickZ Intelligence, almost a quarter of businesses see digital marketing as their key trend for 2016. Other priorities included data and analytics, social media, automation…
Brighter Directions experts in digital marketing There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you…
Campbell’s Soup is the latest brand to have been hacked by fake ‘Customer Service’ representatives online through Social Media Feeds. Their latest advert, which has been featured in the USA for the past several weeks, features a gay couple feeding their child – while most of us would see…
If you’re serious about increasing your brand engagement and traffic to your website, then video definitely deserves a place in your marketing arsenal. Thanks to streams like YouTube, not to mention Facebook’s automatic streaming of video content, more and more people are engaging with visual media like this. Here are ten statistics we’ve read this…