In today’s highly competitive business landscape, marketing has become an essential element for any company that wants to succeed. However, managing your marketing strategy in-house can be a challenging and time-consuming task, especially for small to medium-sized businesses. Outsourcing your marketing to a professional agency can be an effective solution to this problem. Here are…
Online marketing agency vs full time employee If you have thousands of pounds in your budget for business development this year, you need marketing ROI. You’re faced with a choice – outsource that work to an online marketing agency, or hire a full-time specialised employee who can become an important part of your team and office?…
What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…
When leading a team of any size, having an executive presence is something that will set you apart from the rest. It is also influential in keeping your employees motivated and inspired. Executive presence mainly describes the ability to inspire confidence from your workforce, assuring them that you are the leader for them to follow…
As the world continues to tackle the pandemic with vaccine rollouts being distributed across the world, the way in which content creators can build a sustainable business has changed with the emergence of the “Content Economy.” This term has been used to describe the media trend which has seen content creators such as writers, YouTube…
Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…
The Christmas period is known to be one of the most popular times for consumers to spend money. We now know that 46% of holiday spending is done online, therefore online marketing is an important strategy to implement into your business. Here is a list of things you can do to entice customers and boost…
One of the biggest ‘values’ I believe we offer at Brighter Directions, is the simple initial process of review and audit to assess current positions, and continued due-diligence and dedication to measurement and ROI. In marketing, it can be all too easy to discuss and discard some of the ‘softer’ marketing tactics as ‘intangible’. However,…
In our ‘Meet the Team’ series, we are looking at providing a closer look at the fabulous people behind the smiles (and amazing services of course), at Brighter Directions – so each month there will be a ‘spotlight’ shone on each and every one of our wonderful team members – if you would like to…