Are you as a luxury hotel using social media? Are you using it correctly in order to succeed? When using social media for your luxury hotel, it is particularly important for the social team to understand your brand’s style and be passionate of it. This will allow them to express branding through a consistent voice…
Today Twitter celebrates 10 years of hashtags on it’s micro-blogging platform! As Twitter is the birthplace of modern hashtag usage, its hashtags are more versatile than other sites’. But – there is still significant misconceptions and understanding about ‘how’ businesses can use hashtags to maximise their digital activities. Even after ten years of use online, it’s…
Facebook has introduced even more features to help marketers amplify branded content and control campaigns with creators. Facebook say’s they’re also improving the insights section so that we can see what’s working. Previously, a post had to be shared on to the brand page before it could be boosted. The updated features will enable direct…
Join us on this FREE Digital Marketing Strategy Webinar on the 12th July to learn how your business can understand and maximise your digital marketing activities! This is a short, snappy online course aimed at businesses who are looking to develop an effective and tangible digital marketing strategy for their B2B organisation and, with the…
One thing we get asked as a professional digital agency is about the impact social media has on SEO marketing, so this week we’re sharing some insights on this topic that will help you to develop a clear digital footprint from your activities. The new focus in digital marketing is content. Regardless of company size…
Following on from our previous post about the new ‘Re-permissioning’ data law which came into effect earlier this year, last month the new UK GDPR (General Data Protection Regulation) was announced which adds further burden and requirement for UK organisations to get their data in order by the end of this year. As a result…
If you have recently logged in to the desktop version of Facebook to work on your Facebook page, you will probably have noticed that you can now upload a 20 – 90 second video as a page cover. You can fit a surprising amount of content into just 20 seconds, and you don’t need major…
Are you using social media platforms to promote your business? Many companies fall into the trap of updating them purely with promotional outbound messages, and as a result are doing more harm than good for your business and even putting potential customers off from buying your products or services in the future. Social Media is…
There’s no doubt that Facebook is yet another social media platform that’s becoming more and more of a ‘pay to play’ platform, in order to have a wider outreach on posts…. just as the NEW LinkedIn has currently changed pushing more to the premium account rather than standard. The majority of businesses that use Facebook,…
Twitter announced today a big step in the micro-blogging sites history, it is removing the count from the @replies section of a 140 character tweet, which means that you have a few more characters to play with now when responding to another account or tagging someone in a tweet! The announcement from Twitter says this change to…