The ‘New Normal’ For Social Media

Before the global pandemic, social media was being labelled as an addiction to millennials. The media was filled with ‘social media detox’ tips, telling consumers it is bad for their mental and physical health and is to blame for the depression rates rising. However, in 2020 everything changed for social media (just one of the…

FACEBOOK is introducing a new AD center

You may have noticed other the past month or so, that Facebook is changing and is introducing new ways to engage with audiences. One of the biggest new features that is being currently rolled out is the AD centre.  You may have seen a new tab available on your page which is called AD centre. For those of…

7 ways to fail at Social Media

Social media is a form of marketing that is important to help increase brand awareness and customer insight. When social media is used effectively, you can expect increased SEO (Search Engine Optimisation) and online traffic, which can, in turn, increase sales profits. However, some companies still don’t know how to use social media in the…

Are communication apps worth all the fuss?

Messaging is now a more popular form of digital communication than social networking as it allows more immediate and direct communication. In today’s world, texting has given up its high status to the most popular smartphone function, online messengers apps such as WhatsApp and Facebook Messenger. WhatsApp is the biggest communication tool for teams and…