Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company. Why businesses shouldn’t cut marketing budgets first Cutting…
The importance of marketing within any business remains an important necessity. Its presence allows the customer to be educated on the products and services that a business has to offer. Marketing engages any customer and helps them to make a buying decision. Not only that, the marketing function within a business helps to create and…
For many PR and marketing professionals, or simply business owners aiming to expand their customer outreach, earned media value is an invaluable metric. Yet, all too commonly it is referred to as a vanity metric, appealing to the successful as a form of ostensible arrogance. We disagree – with the correct use of EMV, we…
Social media has been at the cornerstone of reaching new clients as well as maintaining relationships with current and lapsed customers. The art of social media marketing can be a difficult one but if mastered correctly, can come with great rewards. As the new generations grow up with the use of the internet and digitisation,…
It’s around the summer months we all start thinking about taking a break, getting away from it all and chasing the sunshine. Holidays represent a very personal investment, so travel companies would be wise to use the most personal form of marketing – Social Media. Having a dedicated officer, or a whole team where required,…
As the world continues to tackle the pandemic with vaccine rollouts being distributed across the world, the way in which content creators can build a sustainable business has changed with the emergence of the “Content Economy.” This term has been used to describe the media trend which has seen content creators such as writers, YouTube…
When you develop and launch a product, it can feel like a huge relief to see the progress you have made up until the finished product line. But the next step is crucial; gaining traffic into your ecommerce site or attention for your product can be difficult, time-consuming, and sometimes may seem impossible. This is…
As businesses face many challenges around expanding their businesses throughout the pandemic, we’ve looked at some of the unexpected opportunities that might be available for you to make a success for your company in these uncertain times – using a leadership mindset. Communication One of the most vital aspects of leadership is communication. The great…
CSR (Corporate Social Responsibility) is on the rise, with ethical marketing growing year by year as people are now purchasing more consciously: CSR it is the moral standpoint of a company and bringing these objectives into your company strategy can help enhance the credibility of your brand whilst also bringing awareness to world issues. The…
In 2019 we need to create a world diverse in leaders, and although women have made great strides in the business world, gender bias in the workplace is still an issue. That’s why for International Women’s Day 2019 we would like to demonstrate how you can create your own work culture, supportive of every gender…