In our ‘Meet the Team’ series, we are looking at providing a closer look at the fabulous people behind the smiles (and amazing services of course), at Brighter Directions – so each month there will be a ‘spotlight’ shone on each and every one of our wonderful team members – if you would like to…
The new law around data comes into force in April 2017 yet we have found at Brighter Directions, many of the organisations and people we speak to who have a marketing agency or team, still don’t know enough (or at all) about the changes and the impact it will make to marketing. This legislation has…
We all know that being too personal on commercial social media profiles can result in not only brand damage but also a significant loss in audience purchasing as a result, (refer to the case of Starbucks in *that* #RaceTogether campaign)! So, how can brands ensure you have the right mix of personal commitment versus commercial…
Yesterday saw the latest development in Google’s search advertising product. Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches Leading publishes and marketing news channel E-Consultancy offers some feedback on what you now need to look out for, when it comes to Google search; An example of PLAs for…
At Brighter Directions, we love nurturing new talent and supporting our clients through recruiting the best, most efficient and customer-centric people to add to our team – our recruitment has always been organic; we have grown only due to the fact that our clients demand it. This organic growth means that, unlike our competitors and…
As a true marketing agency, were often selected to develop strategic Marketing & Communication plans for a range of organisations, from corporate product launches, through to start-up business Marketing Strategies or Communication Plans for charities and non-profit community profiles – so, when we were recently asked for some guidance, it made sense to create a…
Content marketing is hardly a new concept, and despite its long standing place in the digital marketing arsenal of many businesses, it’s still a high priority. In fact, according to ClickZ Intelligence, almost a quarter of businesses see digital marketing as their key trend for 2016. Other priorities included data and analytics, social media, automation…
The 1st of February isn’t just a new month at Brighter Directions HQ, it’s also the time for our new Export Manager, Corentin Rolland to start his career with us! Corentin comes from France nationality and has been studying a three-year vocational course in business school at the Ecole Atlantique de Commerce in Nantes, within business…
Brighter Directions experts in digital marketing There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you…
Campbell’s Soup is the latest brand to have been hacked by fake ‘Customer Service’ representatives online through Social Media Feeds. Their latest advert, which has been featured in the USA for the past several weeks, features a gay couple feeding their child – while most of us would see…