Every company has had to abide by the new Data Protection Act 1998 when dealing with personal data, (basically ANY data that contains any personal information, this includes business contact details!) but now there’s a new kid on the block: the General Data Protection Regulation (GDPR). The GDPR isn’t intended to replace the Data Protection…
As a true marketing agency, were often selected to develop strategic Marketing & Communication plans for a range of organisations, from corporate product launches, through to start-up business Marketing Strategies or Communication Plans for charities and non-profit community profiles – so, when we were recently asked for some guidance, it made sense to create a…
With around 65 per cent of product launches ending in a less than successful conclusion, it’s clear that a great product launch has to be well thought out, well executed and meticulously managed. To make a product launch a success, you need to establish credibility, generate brand awareness, stimulate desire…