Creating high-quality content for each marketing channel is crucial for effective digital marketing. Each platform has its unique audience, format, and best practices. Here’s a guide to help you tailor your content to maximise engagement and results across different channels. Understand Your Audience Before diving into content creation, it’s essential to understand your target…
Today Twitter celebrates 10 years of hashtags on it’s micro-blogging platform! As Twitter is the birthplace of modern hashtag usage, its hashtags are more versatile than other sites’. But – there is still significant misconceptions and understanding about ‘how’ businesses can use hashtags to maximise their digital activities. Even after ten years of use online, it’s…
Twitter announced today a big step in the micro-blogging sites history, it is removing the count from the @replies section of a 140 character tweet, which means that you have a few more characters to play with now when responding to another account or tagging someone in a tweet! The announcement from Twitter says this change to…
Twitter has recently launched ‘moments’ – an opportunity for users (and organisations) to showcase extended posts, much like a blog article to feature as part of your Twitter profile. In their own words, Twitter describes moments as “Opportunity to share curated stories showcasing the very best of what’s happening on Twitter”. Moments is linked to…