On Saturday, Christopher Wylie revealed to the Observer how Cambridge Analytica had used personal information, taken without authorisation in early 2014 to build a system that could profile individual voters, in order to target them with personalised political ads. He told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models…
Facebook has introduced even more features to help marketers amplify branded content and control campaigns with creators. Facebook say’s they’re also improving the insights section so that we can see what’s working. Previously, a post had to be shared on to the brand page before it could be boosted. The updated features will enable direct…
Everyone that has logged in to social media this morning will have already seen pictures of the many children taking part in the BIG SPOTACULAR as part of Children in Need’s fundraising initiative. Children throughout the UK have arrived at school, wearing spotty outfits and accessories, and of course proud parents have been showing off…
We’re constantly being told that our content needs to be truly compelling if it’s going to get the results we need. The web is packed with best practice examples, insider tips and how to guides on the subject of creating content, but how do you know where to start? Here are our top four tips…