The question is on everybody’s mind “How to profit from CX?” Profit from CX: Calculating the ROI of Customer Experience In the competitive business world, calculating the return on investment (ROI) is crucial for success. This is especially true when it comes to CX, which refers to customer experience. To profit from CX if…
Imagine you’re a tech enthusiast looking for a new smartphone. You visit an area with a chain of electronic stores, but that one store catches your eye. There’s a captivating sign by the door that reads, ‘The Perfect Gadget for All Your Tech Needs’. That’s an example of a buyer persona right there. The store…
For B2B marketers, making the rapid shift to digital required a total reset of strategy and tactics over the past few years. Now, as we’re under pressure to get more results with less resources, it’s time to assess whether your digital marketing, (and your teams that manage them), are ready for scale. As an agency…
You may be thinking of a new angle to take this year, and that’s why we will be looking at how SEO and social media could help your campaigns. Both SEO and social media play important roles in digital marketing strategies, each offering unique benefits. Search Engine Optimisation SEO is about achieving high rankings…
International Women’s Day (IWD) is one of our most steadfast celebrations of the year, not only does it showcase the tremendous change women are making across the globe, but it is also an opportunity to recognise and reward the continued growth that businesses are making across diversity and inclusion. Gender equality The figure stands…
Companies across the UK seemingly failed to prepare for the sudden increase in customer calls in the final two quarters of 2022. This is thought to have been brought on by the global economic crisis. Statistically 46% of consumers have been disappointed with calls to a brand over the last 6 months, and this can…
The tougher times of 2022 have created more resilience in e-commerce; businesses have become more agile to remain competitive and this can be seen in 2023. Years ago, only 17.8% of sales were made from online purchases. That number is expected to grow and reach 20.8% in 2023, that’s a 2 percentage point increase in…
In 2022 we saw many changes to social media platforms as we know it. From the rise of TikTok to Meta taking over Facebook, the list is endless, and it looks like 2023 has a lot more in store for us. Join us as we take a look at some social trend predictions for 2023!…
Marketing budgets always seem to be the first to go when a business is thinking of making cuts. This is because they often get viewed as non-essential costs, and especially if the money put into the marketing budget did not make any profit for the company. Why businesses shouldn’t cut marketing budgets first Cutting…
What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…