Social media has been at the cornerstone of reaching new clients as well as maintaining relationships with current and lapsed customers. The art of social media marketing can be a difficult one but if mastered correctly, can come with great rewards. As the new generations grow up with the use of the internet and digitisation,…
The integration of social networks like Facebook and Instagram are attractive for most marketers. The ability to gather exposure for a brand or product organically has allowed exponential growth in the e-commerce space with firms gathering demand through greater use of social media content marketing. This even includes platforms like TikTok. Real salespeople, however, know…
Who are the influencers of the future? In the UK, 85% of young people unfollowed influential social media stars during the pandemic; but why? This week, we’re discussing influencer marketing across all perspectives. We explore the phases of the purchasing journey and how emotions impact each touchpoint. Over the last decade, we have seen social…
More than 90% of customers say they would switch to another company in the wake of bad customer service. More than 60% say they are willing to pay more for outstanding customer service. There is a massive opportunity in these figures. Empathy and emotional intelligence Exceptional customer service is built on an agent’s empathy…
What is TikTok and how does it work? On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator…
Employee experience isn’t always about having flashy extras and benefits that may sustain you briefly but in the long term doesn’t end up fulfilling your needs as an employee as a whole. Materialistic benefits such as expensive gym memberships, gift vouchers, all paid for dinners and drinks etc, these benefits are seen to be less…
The world of work is constantly changing and evolving. For leaders to keep up with this, they need to adapt and stay ahead of changes. To be successful in the future, they need to be open to doing this in the present, here are some strategies to help: Constant learning Leaders can’t keep their…
In a busy world with increasing demands on attention and time, short-form video promises to be the medium of the future! While many apps and platforms have allowed creators to post videos, they rarely allowed for in-app editing or combining multiple takes. Since Vine first appeared in 2012, the demand for video hosting with in-app editing,…
In this ever changing world future employees are having to learn and adapt at an increasing rate. The last decade has shown a dramatic change in employees with the last few turbulent years pushing that change even further. Employees and organisations need to stay relevant and up to date with their skills and mindset to…
It’s around the summer months we all start thinking about taking a break, getting away from it all and chasing the sunshine. Holidays represent a very personal investment, so travel companies would be wise to use the most personal form of marketing – Social Media. Having a dedicated officer, or a whole team where required,…