AI integration across marketing teams has seen a sudden and dramatic shift of how marketing is approached, curated and delivered, yet there are many risks to implementing AI that many organisations are unaware of. The dangers of AI marketing include algorithmic bias perpetuating stereotypes, data privacy violations and security breaches, inaccurate or misleading AI-generated content, job displacement…
In the fast-paced world of marketing, a brand’s reputation is one of its most valuable assets. It can significantly impact a company’s success, influencing everything from customer acquisition to long-term loyalty. In today’s digital landscape, where information can spread like wildfire, managing your brand reputation is more critical than ever. Here’s why brand reputation management…
In today’s competitive market, delivering an exceptional customer experience (CX) has become a top priority for businesses. As customer expectations continue to rise, marketers must stay ahead of the curve by adopting the latest trends and technologies. Here, we explore the most impactful trends in enhancing CX through marketing: Personalisation at Scale Personalisation is…
The incorporation of sustainability into marketing strategies is becoming more and more imperative in today’s business landscape, as customers become more aware of their environmental footprint and social impact. Ethically conscious consumers are drawn to brands that actively support and uphold social and environmental sustainability. In this blog, we’ll look at some tips and tricks…
In a world increasingly driven by data and technology, sustainable brands have a unique opportunity to harness the power of Artificial Intelligence (AI) to elevate their marketing strategies. AI offers innovative solutions to create more integrated, efficient, and impactful marketing campaigns that resonate with eco-conscious consumers. Discover how AI can help your brand achieve its…
In the ever-evolving landscape of business, fostering strong customer relationships has become the cornerstone of sustained success. Businesses need to go beyond simply closing deals, and strive to cultivate connections with their customers in order to foster loyalty and transform satisfied consumers into advocates for the business. One of the key elements in this process…
National STEM Day which is observed annually on November 8th, is an occasion that recognises and promotes the importance of Science, Technology, Engineering, and Mathematics. It is a day to inspire young people to explore and pursue opportunities into STEM related careers. It is also a time to celebrate the huge impact that STEM focused…
When it comes to finding an inspiration, it is always a good idea to look for it amongst the best in their field. Today we would like you to have a look at five brands that launched notable marketing campaigns that stand out from the crowd in the saturated market that we have observed this…
Marketing teams are well renowned for their busy-schedules, agile dusk to dawn environments and often stressful multi-campaign juggling skills. While there is no blanket approach to mental health, marketing agencies can work to support their staff on an individual basis while instituting a top-down approach to changing toxic company culture, according to agency insiders on a…
Technology and social media channels have given wellness businesses the keys to unlocking better wellbeing for an increasingly anxious and burnt-out audience. Whether you are considering promoting a new corporate wellness program or need to acquire XYZ number of new customers for your nutrition or fitness business, it’s essential to understand which wellness marketing ideas…