It all starts with strategy, choosing the right content marketing channel starts from the basics. Evaluating your audience, considering your budget, and managing your expectations – all of which is truly key to getting what you want from your marketing efforts. A straightforward approach to evaluating which marketing channel works best for you would be…
The world of digital marketing is constantly evolving, and it can be difficult to keep up with the latest trends. However, one thing remains constant: the importance of content marketing. What is content marketing and why is it important? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and…
Keeping up with social media trends can be difficult, especially for an SME without a big marketing team or budget. In this blog, we will provide you with the most important social media marketing trends for 2023. By applying those practices, you will improve the quality of your content, increase your brand awareness, and drive…
Are you ready to take your company’s social media presence to the next level? Look no further than Chat-GPT, the 21st century’s greatest invention. In this blog post, we will show you how you can harness the power of Chat-GPT to revolutionise your marketing efforts. In today’s competitive social media industry, success hinges on being…
New tools are developing as digital technology continues to advance, and they have the potential to completely change the marketing sector. OpenAI’s ChatGPT, a sophisticated artificial intelligence model created to comprehend and produce human-like writing, is one of these paradigm-shifting inventions. This ground-breaking tool presents a wealth of opportunities for businesses looking to bolster their…
What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…
What is TikTok and how does it work? On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator…
As the world continues to tackle the pandemic with vaccine rollouts being distributed across the world, the way in which content creators can build a sustainable business has changed with the emergence of the “Content Economy.” This term has been used to describe the media trend which has seen content creators such as writers, YouTube…