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Monthly Archives: March 2018

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Facebook data breach

What Mark Zuckerberg’s comments mean for the future of Facebook users

News, Social MediaBy ClaireMarch 23, 2018

On Saturday, Christopher Wylie revealed to the Observer how Cambridge Analytica had used personal information, taken without authorisation in early 2014 to build a system that could profile individual voters, in order to target them with personalised political ads. He told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models…

What benefits can GDPR bring to you and your business for Email Marketing?

Brighter Directions News, Email Marketing, Marketing Plans, Marketing TipsBy ClaireMarch 19, 2018

Businesses all over the world will have now heard about the EU’s new data privacy law ‘GDPR’. Yes it seemed very daunting at first, but while the new law requires a significant amount of effort to comply with if you hold a lot of data, it can also lead to some great benefits for you…

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