AI integration across marketing teams has seen a sudden and dramatic shift of how marketing is approached, curated and delivered, yet there are many risks to implementing AI that many organisations are unaware of. The dangers of AI marketing include algorithmic bias perpetuating stereotypes, data privacy violations and security breaches, inaccurate or misleading AI-generated content, job displacement…
The incorporation of sustainability into marketing strategies is becoming more and more imperative in today’s business landscape, as customers become more aware of their environmental footprint and social impact. Ethically conscious consumers are drawn to brands that actively support and uphold social and environmental sustainability. In this blog, we’ll look at some tips and tricks…
You may be thinking of a new angle to take this year, and that’s why we will be looking at how SEO and social media could help your campaigns. Both SEO and social media play important roles in digital marketing strategies, each offering unique benefits. Search Engine Optimisation SEO is about achieving high rankings…
The tougher times of 2022 have created more resilience in e-commerce; businesses have become more agile to remain competitive and this can be seen in 2023. Years ago, only 17.8% of sales were made from online purchases. That number is expected to grow and reach 20.8% in 2023, that’s a 2 percentage point increase in…
It’s around the summer months we all start thinking about taking a break, getting away from it all and chasing the sunshine. Holidays represent a very personal investment, so travel companies would be wise to use the most personal form of marketing – Social Media. Having a dedicated officer, or a whole team where required,…
The use of Social Media in recruitment has grown by more than 50% in the past five years, yet a large number of recruiters still don’t utilise these avenues in their recruitment process. With businesses everywhere using it as a method to engage with others, it’s an effective, affordable tool for recruiters. Benefits of social…