In today’s experience-driven world, generic just doesn’t cut it. Whether your customers are taking to the skies or setting sail, they crave journeys that feel tailored, understood, and designed just for them. This isn’t just a nice-to-have; it’s a fundamental expectation, and for businesses in the aviation and marine sectors, the power of personalisation, fuelled…
PR is hard work. Securing positive coverage for a business, especially when it’s the editorial kind, is hard work. When it finally happens, when Financial Times, or The Tribune, or even Forbes features you in their publication, it’s natural to want to shout from the rooftops. But think twice before you do, because it might…
News rooms are shrinking while the number of new start-ups looking for media attention continues to grow. Knowing how to cut through the noise during your PR campaign can make a huge difference in results. In modern journalism interaction is key, articles which can spread on social platforms is worth more in this digital-first era.…
For businesses new and old, there is a holy grail of marketing. Positive PR. Even better, natural positive PR as a direct result of the groundwork put in place by your team. Today, marketing professionals must straddle a line between social media, advertising in print or digital, creating topical and engaging press releases, maintaining close…
Public relations campaigns are well-proven means of attracting and retaining audiences to your brand through consistent messaging and ethos promotions. The lines between marketing and public relations continue to blur as we enter 2019; many emerging trends cross multiple defined strategies, take a look and see which could bring the greatest impact to your business.…
In the business world, trends are constantly changing. As business owners, we need to stay current and up to date with them, so our businesses remain competitive and profitable. Here are some of the ways you can stay current: Social Media It’s crucial to be on social media daily. Use it to stay connected with…
Has it ever crossed your mind why some businesses dedicate so much time to worrying about public relations, and the potential effect it could have on their company? Well, the answer is that it has the potential to drastically change the fortunes of your business, and also the way others view your organisation. In the…