Information Graphics or ‘Infographics’ as they have become known, are a way in which information is translated to an easy ‘image’ format and fun graphic
Infographics convert complex information (data/ statistics/ information etc.) into easy to understand graphic information, so that the audience can receive the information quickly and clearly.
Infographics have increased dramatically in popularity in the last few months, due to the fact that they’re easy to understand, they grab your attention and they’re easy to share with other people.
Another reason why infographics have become popular source of sharing online is their ability to be seen and read online via the likes of Google and other search engines, being referred to as a ‘safe’ Search Engine Optimisation (SEO) method.
If you are one of the many businesses still unsure about how you can use Infographics to promote your business, here are 5 tips for using them successfully;
1. BE CREATIVE
This is without doubt, one of the most important aspects to creating a great infographic –Make it eye catching, fun and simply laid out and make sure the information is accurate and well researched.
Ask yourself ‘would I stop to read this?
2. BE UNIQUE
There are thousands, if not millions, of infographics now online, so ensure that you stand out! What hasn’t already been covered and what information can you provide that would relate back to people being interested in your products/services?
3. MAKE IT EASY TO SHARE
So you’ve created your perfect infographic?
You need to make sure it’s easy to share on other people’s Social Media channels. The best and easiest way to do this is to create an embed code. Generating your own embed code ensures that those who share the infographic link back to your own site, which is good for SEO purposes too!
4. KEEP IT SIMPLE
The whole idea of an infographic is to turn text heavy information into a quick, concise and easy to read image, so make sure it’s not too complex.
If you have a large amount of information, why not break it down into bite size chunks with the most important first, or make them into a series?
5. SHOW, DON’T TELL
A good infographic doesn’t overuse words – it lets the picture tell the story.
For more information or for support in creating an infographics for your business, call Brighter Directions on 01246 252855 or visit our website www.brighterdirections.co.uk
