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Tag Archives: social media tips

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How to ‘balance’ personal and commercial on Social Media

Digital & Web, Social Media, UncategorizedBy ClaireJuly 11, 2016

We all know that being too personal on commercial social media profiles can result in not only brand damage but also a significant loss in audience purchasing as a result, (refer to the case of Starbucks in *that* #RaceTogether campaign)! So, how can brands ensure you have the right mix of personal commitment versus commercial…

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