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Tag Archives: facebook marketing

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Bye bye ‘Like and Share this post’ competitions in Facebook

Digital & Web, Social MediaBy ClaireJanuary 4, 2018

In Facebook’s bid to reduce spam and ‘engagement bait’ across its platform, Facebook has introduced new code which will now punish posts that ask for ‘likes’ or ‘shares’ across the site. In a post in its newsroom , Facebook wrote: People have told us that they dislike spammy [sic] posts on Facebook that goad them into…

‘Dislike’ button coming to Facebook

Digital & Web, Social Media, UncategorizedBy ClaireSeptember 16, 2015

It was only a matter of time before Facebook took the ‘LIKE’ concept 90 degrees, we all knew it was coming – yet, last week when Facebook founder Mark Zuckerberg said the button would be a way for people to express empathy and was “very close” to having it ready for user testing – the world-wide-web wen’t…

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