The new law around data comes into force in April 2017 yet we have found at Brighter Directions, many of the organisations and people we speak to who have a marketing agency or team, still don’t know enough (or at all) about the changes and the impact it will make to marketing. This legislation has…
It might feel waaaay too early to be talking about the ‘C’ word, but as marketers, we should already be on our game for Christmas 2015. Statistics show that around 25% of consumers will have already done the bulk of their shopping by November, so if you want…
We all know – a subject line can make or break an email campaign. Nothing is worse than spending hours poring over the perfect copy, only to get little to no response from your prospects. Here are five things you can do today to ensure your email has the best chance of being open and read.…