Managing a firm’s Social Media department, even for the smallest company is no easy task.
As a digital agency, were often asked about ‘how much time should be dedicated to Social Media?’, particularly if a small firm with limited capacity to manage, it is better to do a little bit of good social media engagement or a lot for nothing tangible in return?
Not only do Social Media channels all run at different speeds, but they are also enormously different in terms of conversation, tone and audience too.
The average we recommend for you to post on Twitter is at least three-times a day, so that you can ensure the maximum exposure for your business. But this is by no means a hard and fast rule as some industries, like Manufacturing for example are much slower and therefore less newsworthy.
This is one strong reason alone, that we always encourage clients to avoid the likes of Hootsuite and other social media ‘automation’ tools as, of course it makes your life so much easier but at the same time totally takes away the ‘communication factor’ of what it’s all about.
If it’s a case of less = relevant or more = automated, relevant wins every time hands down! If you lack time to develop your social media accounts each day, then take time out once a week to plan and develop ‘sample posts’ for your channels so that you spend less time on them each day.
Social Media is about sharing, so when you are busy with your own ‘reading list’ and up skilling your news knowledge, think about what your connections would be interested in too, can you share a story you have read to your audience?
Some say that it’s impossible to measure your impact on social media, we disagree totally. It’s really easy and simply to measure how effective you are on social media, and it’s not all about numbers either. Sure, it’s great to have hundreds of followers, but are they all relevant? Google Analytics is a free program, where you can create your account and provides invaluable insights into your social media platforms and your website, to track referrals and traffic.