For ambitious businesses, building a great story and enhancing reputation through the local media to any growing firm to reach new audiences and engage proactively through third-party promotion is a must!
But, being in PR is not easy; it is known to be one of the most stressful jobs around…
A PR executive is someone who is constantly learning, on top of trends, a toe inside of every breaking news story through industry, someone who can engage and build relationships with press, magazines, radio and TV journalists – all in all that accounts to a busy full time job – not to mention a good PR person must be thick skinned to take all the declines of your precious stories with criticism.
But aside from all that, working in PR can also be one of the most rewarding and satisfactory jobs in the world, being able to bring local business to be big worldwide news!
But if you don’t have the capacity of a PR person in your business, how can you get your messages heard by the media?
PR companies are a great way to get your business exposure in the media without breaking the bank – but for all those starting out, here are 5 top tips to get you story published.
1. Make it newsworthy
Your story must be new, informative and tag onto public interest. After all, who would want to read something they already know about? Try tagging onto breaking news if you can.
2. Know your audience
The content needs to be relevant and written for the publication’s audience. Use straight forward language. Research past editions to get a feel for the publication, topics they cover and style they prefer.
3. Include a photo
Any press release needs a photo as it creates a richer, fuller story. If it’s a printed media, make sure your photo is high resolution.
If you follow these simple steps it could help your press release be published and also help to build your reputation with the selected media for future stories.
If you would like help with Public Relations (PR) for your business, just call Brighter Directions on 01246 252855
