As a fellow business owner, you undoubtedly know that there are literally thousands of sales letters posted out in our region every week.
So, what makes some stand out and be kept, as apposed to those going straight into the bin?
It may seem obvious, but bad grammar and spelling errors are the most popular mistakes made when people do mail shots, blogs and social media networking.
Most business systems now carry some sort of spell checker, so it is simply down to the designer to ’check it’ before pressing the print button.
The second most common mistake is writing in complicated text.