By Brighter Directions Sales Executive Emma:
Being a sales executive for an excellent marketing firm you have to keep your skills and knowledge fresh. This month I attended an in-depth sales training course which helped me to do exactly that!
Attending training outside of the normal office environment helped me to think outside the box, by giving me several diverse activities to work on and think about how I can apply in my job role!
My answers on the exercises and tasks were nothing to boast about, however it did make me realise that sometimes sales isn’t as cut and dry as some people may assume – in fact instead of a pushy sales pitch, its more about what solutions you can provide and how you adapt to change in the sales process.
The same applies to my sales pitch if I keep it new and fresh, people will be more inclined to ask me more questions about the company’s services, which could lead to me closing a sale.
Here are a few tips I picked up whilst at the training session that I thought I would share with you and help you in your own role:
- PREPARE yourself before you pick up the phone, have an objective as to what you want from that customer beforehand, whether it be an email address a call back or closing that all important sale.
- The 5 second rule: Over the phone it only takes somebody 5 seconds to forge an opinion on you, so make sure your first impression is a good one!
- People buy people so make sure you follow up with those emails and phone calls as and when you said you would to build that trust.
- Your posture and facial expressions whilst you are on the phone can change how you sound to your client dramatically. So remember dial with a smile J!
For more information about developing the sales and marketing within your organisation, call Brighter Directions on 01246 252855