For some businesses, developing a structured digital strategy for their social media campaigns is like trekking in the dessert – unknown, scary as heck and something way out of their depth….. for us it’s like second nature, shaking hands and a welcome chocolate cake!
We have various infographics which cover this subject, but for the less visual of you out there – here hare our key points you should include in your digital marketing strategy, in order to create a clear footprint for your business or brand online;
Here’s the breakdown;
Social Media is all about activity and you demonstrating to your audience that you care, there to listen in reflection to your customer service strategy, if you are not posting often enough, you’ll miss the boat
How will they find you if you don’t invite people and tell them where you are? Content and keywords in posts will help drive searches to you, but you need to tell everyone else on a wider scale that you have online accounts too!
- Quality Content
It’s all about quality. Social Media is a place to facilitate conversations and interest in your products or brand, don’t ‘talk TO them’ – Make sure your posts are a mix between interactive news/ insights and promotional posts, or you will become boring, very quickly
So when you have fans, how can you enhance their overall experience with your brand? How about integrating your other marketing solutions, why not invite them to your newsletter, event… the list goes on and creates a more integrated touch point strategy for your audience to get to know you.
People online love news, it’s one of the most searches for criteria’s on the internet, so you need to make this a commercial strategy and incorporate your news and insights and provide to your audience
Back to integration – Your social media should be part of your marketing mix, not work in isolation.
Apps are cool, but not relevant for all types of businesses. If you have a product or service and want a solution that makes your promotion more engaging and interactive, apps should be a consideration.
Search Engine Optimsation, as we all know is magic. Google and other search engines love to keep marketing companies on their toes by constantly switching and adapting their algorithms to make us work harder – and so they should. Social Media is a sure fire way to enhance your search positioning by using keyword focused posts and linking back to your website, and should form a large part of your digital ‘measure’
- Exclusive offers & Competitions
Have a great audience and interaction online? Use it, create fun and useful competitions and offers exclusively available to your social networks, you will make them feel loved, and generate some fabulous interest in your business too!
Targeting the right people, at the right time on-line through your social media development is what it is all about, relevance, relevance, relevance = interest in your business.
Don’t have the capacity or resource to manage this internally? Why not give our professional and highly experienced team a call today, to see how we can take all the hassle and stress away, for less than you may think;
Call: 01246 252855