Social media is not a passing trend, and today every business is at least expected to have even the smallest active presence online.
But if you’re new to the world of Twitter and Facebook – how can you ensure you use it to get the most benefit and not waste endless hour’s online talking rubbish?
Will you be the one managing social media for your business?
Or is the most cost-effective route to outsource it to someone who really knows what they are doing?
How do you know where to get started with your social media plan?
All great questions – so here’s our tips to show you how to do it successfully;
First off, you need to create a coherent plan and guideline to your social media activities, as the saying goes,” if you don’t know where you’re going, you will never get there!”
Step to step guide on what you will need to include in your social media strategy are:
1. Introduction to Social Media Strategy
2. Establishing Business Goals and Objectives
3. Conducting a Social Media Audit
4. Developing a Content Strategy
5. Understanding analytics
6. Building on Success
Follow either this guide and you can’t go wrong using social media commercially!
If you’re just getting started with a Social Media Strategy, an important first step is to conduct a social media audit and asses the current state of your online presence.
Another little tip, don’t let it drop, keep on top of everything and everything will be going smoothly!
For more information, or if you feel you could use a little advice on improving your tactics, call the Brighter Directions team on 01246 252855
