new pages

Introducing Facebook New Pages

Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.   What’s New . Redesigned layout that’s simpler and more intuitive making it easier to navigate between your personal profile and your public page. It is now more simple…

buyer persona

Creating a Successful Buyer Persona

What is a buyer persona? Buyer personas are detailed descriptions of each of your target customers/audience. Based on previous customer and consumer research, each buyer persona describes a different fictional buyer who embodies the identified demographics. These are personality traits, income, relationship status, buying behaviours, and motivations of a specific segment. They help you to…