Whether you are marketing your business online or offline, the importance of ‘knowing who you’re talking to’ is vital in making the campaign a success.
All too often we work with companies that do not know or understand their customers and because of this incorrectly blame ineffective operations on ‘doing the wrong marketing’ when often, the fact is that campaigns simply need to be more targeted within the content and delivery.
There are two sides to delivering value to your customers as mentioned above, the first is content which includes your message, tone, clarity and creative style, all together focusing on the target customer while designing your campaign – the second is delivery, which is simply the market and platform you use.
To really know your customers, it takes time and energy.
Researching your existing and potential customer markets takes commitment; it’s not something that is likely to be achieved in a day or two.
Firstly, what you need to do is look at who your customers are and what they want from you, once you have that all figured out… your marketing will be off to a great start!
Brighter Directions offer strategic marketing solutions and can help you have a clear vision of your customers through our marketing review service that tells you what is working, and more importantly what isn’t.
For more information contact us today on 01246 287414 or email us here
