Over the years working with a wide section of business, from small to large, it’s always interesting to see how different businesses carry out their marketing
Many businesses take the butterfly approach, flitting from one activity to another, not really getting much accomplished and moving from one activity to another in hope of immediate results
The downside of this method is that your constantly drawn to different ideas and marketing activities by easily become distracted and float off to a new attraction, with no real structure in place to monitor the results.
Building a brand that people trust takes time and consistency as well as thoughtful planning and research.
The butterfly approach to marketing can be frustrating for your marketing teams and even more importantly confusing for your potential customers and target market.
Spending time on smaller unplanned marketing activities can be a waste of time and money if its not correctly planned and implemented.
Marketing is a long term activity in business, which needs to be kept consistent and targeted so that you are able to measure results and act on those findings for the good of the business.
In my business, I need to be a strategic eagle; I love nothing more than brainstorm business ideas and strategies, helping clients to plan your promotional strategy being a guide down the marketing path for your unique business.
In business you always hear people talking about working in and out of your business, marketing is an activity where it helps to see the ‘bigger picture’ so that you can work on those smaller tasks to get where you want to be..
Which marketing animal are you?
Brighter Directions can work with you to develop your marketing strategy so that you have a clear direction to aim for, for more information please visit the website on https://www.brighterdirections.co.uk/
