As specialists in Social Media we ensure we are always aware of the latest regulations and policies throughout platforms on display criteria. Unfortunately not all companies offering services operate under the same ethos or credible sources as we do at Brighter Directions.
Because more and more small businesses are using platforms like Twitter to promote their business, its vital that you understand some of the most simple display policies when you are using those brands to advertise your business.
Through Twitter, these include (although not limited to) Twitter name, Logo, Tweet, Twitter bird, any word, phrase or image designation that identifies the source as Twitter or any relevant origin of Twitters products or services
This means that you are legally unable to alter or modify any mark from the Twitter branding, including any sponsorship or endorsement that confused Twitter with other brands.
So – How can you promote your Twitter account?
Do:
- Use one of the Twitter buttons as a link to your account online.
- Use one of the Twitter bird logos with your @username nearby in print.
- Write out Follow us on Twitter with your @username nearby when you’re unable to show the Twitter bird.
Don’t:
- Manipulate the Twitter bird.
- Use any other artwork from our site, such as the verified badge.
- Create your own buttons or images using our logos
Why is this important for small-medium businesses?
Because, unlike the bigger brands and companies who hold huge insurance entitlements, you need to ensure that you protect your business against any legal complications that may arise from utilising the branding without permission – not to mention the damage to your credibility if such issues arise.
We recommend you always seek advise from professionals and companies that have a true understanding of the legalities and authorisations that social media includes in its terms and conditions policy.
Recently, unfortunately we have seen two small companies – its not worth being ignorant to any platform policies as you should always read the terms when you sign up for a new online account.
For more information about how to use Twitter safely and effectively for your business, call the specialists, Brighter Directions on 01246 252855
Twitters full terms can be viewed here
