Let’s be honest, when it comes to businesses investing in digital marketing – the internet is a dangerous minefield!
Whether you are talking about social media policies to stop staff from any keyboard warrior activity (a term politely used for individuals who have a rant online – in commercial sense, this is essentially talking about the company in any bad light, or inappropriate behaviour (from spelling, to bad grammar, and generally un-commercial posts/ discussions) through your business social media profiles and accounts – social media can be a scary place for businesses!
So, is the answer to avoid social media channels all together? Or should we, as profitable, enterprising and innovative businesses jump in without a second thought?
The answer is neither.
We are a digital marketing agency, so it goes without saying that we actively encourage companies to invest in online activity and to create a professional presence on social media channels – but – it’s also more important to have a vision, a strategy and footprint and clear objectives for your social media development, or it really won’t be worth the time you put into it at all, and could end up in hot water instead.
So – is there a ‘trick’ of the trade?
…. No, sorry!
We have put together an infographic, demonstrating the key points you should include in your digital marketing strategy, in order to create a clear footprint for your business or brand online;
Hope you find it useful – please feel free to share 🙂