brand

How negative CX can diminish brand loyalty?

Companies across the UK seemingly failed to prepare for the sudden increase in customer calls in the final two quarters of 2022. This is thought to have been brought on by the global economic crisis. Statistically 46% of consumers have been disappointed with calls to a brand over the last 6 months, and this can…

Empathy in customer service

Empathy in customer service

More than 90% of customers say they would switch to another company in the wake of bad customer service. More than 60% say they are willing to pay more for outstanding customer service. There is a massive opportunity in these figures.   Empathy and emotional intelligence Exceptional customer service is built on an agent’s empathy…