Why Marketing Communication Still Reigns Supreme in the Age of AI

Why Marketing Communication Still Reigns Supreme in the Age of AI

Artificial intelligence (AI) is rapidly transforming every aspect of our lives, and marketing is no exception. Algorithms churn through data, chatbots answer customer queries, and programmatic advertising delivers laser-targeted messages. But with all this technological wizardry, is there still a place for good old-fashioned marketing communication? The answer is a resounding yes. In fact, AI’s…

Empathy in customer service

Empathy in customer service

More than 90% of customers say they would switch to another company in the wake of bad customer service. More than 60% say they are willing to pay more for outstanding customer service. There is a massive opportunity in these figures.   Empathy and emotional intelligence Exceptional customer service is built on an agent’s empathy…