After over a decade supporting commercial organisations master the skills of social media marketing I still find it surprising the mistakes I see small businesses doing online.
Over the course of the last few years, we have dedicated our time through Business Link, EMDA, CIM and other well known national institutes to help small businesses dispel the myths and start utilising social media marketing as a professional marketing tool for business, yet we still see the same mistakes made time and time again..
So, to help you avoid the pitfalls that many other small businesses fall into, follow our guide below on things not to do when using Social Media:
1 – Run your business account from a personal profile
This is a popular error, mainly seen through Facebook, where people have created a ‘Business Page’ from their own personal account. bare in mind that all visitors to the Business Page can see the personal account details through the admin section so be aware what you put!
2 – Share personal information
Yes, people like to get to know people, that’s the same in business or in life, but why do any of your business contacts or potential customers need to know your body statistics, where you live or your date of birth? Answer is, they don’t, so try and keep that information to yourself, it will not only make you more professional but also avoid fraud behaviour
3 – Use medias as a chat channel
This I see in extremes, people either use them as a chat channel to communicate full conversations with a business contact or use the account as a one-way channel to post nothing but sales posts to connections
4 – Keep things standard
All Social Media platforms have the ability to be customised one way or another, so why wouldn’t you use this? Even if its changing the background or layout to your corporate colours or simply adding a picture image that’s relevant, make sure it represents your business at its best
5 – Swearing
There are no excuses on a business account!
We hope we’ve given you some food for thought…
Brighter Directions have been working with social media marketing commercially for over a decade so have the experience, knowledge and enthusiasm to take your business forward honestly and correctly finding the solution that’s right for your business!
If you think you would like further information or help to grow your organisation online professionally and correctly through social media channels, please call us today on 01246 287414
