There are two advantages to outsourcing social media interactions to a specialist firm:
- Reducing costs
- Gaining access to professionals who know more about the tools and about building communities.
Some companies outsource because they don’t know enough about social media, and they don’t want to risk making mistakes.
The continuous change of social media tools and the communication dynamic are strong arguments for outsourcing. Big companies can afford to have professionals who are constantly updating their knowledge of the field but this is much less likely in an small-medium sized business.
Is it right for your business?
When outsourcing social media marketing communication, one size doesn’t fit all.
The very first thing we discuss with organisations looking to outsource is strategy.
Every business needs to define the objectives and clear vision for what social media communication will mean to their business, balancing the cost of outsourcing with the benefits, which are dependant to the organisation. A cheap solution in the short term may become very expensive in the long term, if a company loses competitive advantage in its market by not investing properly in social media.
One thing we can say, is that if you are looking to develop client strategies and increase your digital footprint commercially above the next year, social media needs to be a big consideration – regardless on if you choose to outsource or manage internally.
To discuss outsourcing your social media, call Brighter Directions today on 01246 252855 or contact us via email on info@brighterdirections.co.uk
