After seeing a post with this header recently online I thought I would share my thoughts with you and actually response from the originator, who happened to be in the digital industry too, a SEO specialist:
Post: Outsourcing social media is a very bad idea. A third party cannot build relationships for you
Reply: Actually professional social media managers who have valid experience building relationships commercially are actually the best people positioned to ensure the right connections are made for a business to grow. Don’t take my word for it, you’re welcome to ask any of our hundreds of clients we’ve managed accounts for! Much the same as doing in house SEO I would imagine…
Post: If you don’t mind about building personal relationships of course outsourcing social media can save a lot of time – but most experts agree that networking is about building relationships. Nobody can build relationships for you.
Reply: Absolutely networking and social media is all about building relationships – so, an independent organisation that is greatly experienced and professionally capable of doing this for other businesses is a vital solution for many organisation…
What are your thoughts? Is social media management on a out-sourced basis a good idea when you don’t have the time, knowledge or capacity in-house or are you better off ignoring the media all together?
We’d love to hear your thoughts….