Companies across the UK that cause nuisance and distress to consumers through silent and abandoned calls will face a new maximum fine of £2 million up from £50,000.
Silent calls to consumers are generated through the use of automated calling systems and in some cases the system dials more numbers than they have staff to deal with the calls when the person picks up the phone
OFCOMs guidelines on persistent misuse of ACS can be found at www.ofcom.org.uk/consult/condocs/persistent_misuse/statement/
From a business and personal point of view, this type of behaviour gives smaller companies conducting cold calling a bad name, which is why its important to get it right the first time and every time.
Speaking as someone who is registered TPS at home and still received these nuisance calls from companies which I am a customer will instantly result in me blocking the numbers or reporting the misuse.
This issue must be taken very seriously as it affects your customer management and can not only result in loss of customers, but also brand damage
To speak to us about how to correctly use cold calling techniques, please email your company details today here and we will call you back within 24 hours