WHAT YOU SHOULD KNOW ABOUT CHRISTMAS MARKETING CAMPAIGNS…
Christmas is a prime selling time for many businesses, everyone is inspired by the Christmas feeling and festive cheer so you (as a business) needs to do all possible to ensure your marketing stands out for Christmas and attracts the action you want!
So what should your Marketing strategy look like over Christmas season?
Here are our top tips to ensure your campaigns are up to scratch…
*** Im sure you have all heard this before, but here it is again.. if you fail to plan, you plan to fail!
This is true to all your marketing efforts, but esepcially during the Christmas season.
Well before Christmas you should have a clear strategy and have a vision for exactly what you are going to do, when and why.
*** As in with all your Marketing efforts, you must know your target market.
Who are your prospective clients? What percevied benefit are you providing? Why is this the time thay they will/ must buy your product or service?
*** At Christmas more than any other time, benefits are key to sales.
Seasonal Marketing is all about being specific, its even more vital during this time as most people are busy with their festive shopping and other priorities, so your product or service must be a ‘must buy’ or have a key marketing message that generates that response
For more information to generate ideas for your business either this Christmas or beyond in 2012 – Contact Brighter Directions on 01246 252855 or visit our website https://www.brighterdirections.co.uk/