After recently being contacted by a business who was offering social media training, through one of our social media accounts, (as well as asking others for personal opinions)we were asked to provide them with information and my background data research of how social media impacts the bottom line through utilising as a marketing tool…
This struck a cord with me and so I thought I would share my reply as its obvious that so many businesses offering these services do so without the proper knowledge and experience….
**** Private information has obviously been withheld for privacy reasons ****
To be honest, this evidence and informative case studies are used in our own social media training sessions, and as I’ve been doing it for over ten years it would be pretty impractical from my perspective to keep giving that information away so others can make sales off the back of it…
Brighter Directions work with organisations large and small providing social media solutions and each case tends to have a different strategy to usage, content and management – even businesses within the same sector have different influences so it’s not one size fits all, there are literally hundreds of social media platforms available for commercial use, so that’s why it’s worth using the services of someone with experience in these to develop in this area.
Unfortunately there are too far cowboys out there at the moment using social media as a route to gain more sales for themselves, selling training off the back of very little knowledge and sadly, this negativity affects the whole industry.
There’s plenty of case studies and stats online available for cost and free if you spend the time looking, your more than welcome to look over our recommendations and see the impact our clients have had through using us and social media…
Was I too harsh or is this indeed the reason why I keep lobbying for training and marketing to become more regulated?
Your thoughts, as always are welcome