Small Businesses are often trapped when they look to promote their businesses on Facebook by running competitions including wording such as ‘LIKE OR SHARE this to….’
Many small businesses need to BEWARE of the legal and Facebook regulations that can create dramatic legal implications and result in having your Facebook pages closed permanently as well.
Facebook have strict guidelines on ‘how and when’ you can promote competitions and as a Facebook user, you have a legal obligation to abide by these rules.
Its fair enough if you think about it, Facebook is a free access social networking site and earns its revenue through advertising and promotions, so why shouldn’t it be strict when it comes to businesses taking advantage and promoting ad’s through timelines and posts instead?
Recently, we were contacted by a local business because they got in trouble for promoting a competition as a post on their Facebook Page – resulting in a legal letter and their accounts blocked (not good for business!)
Now were on a mission to spread the word to make sure this doesn’t happen to your business, so please share this blog/ post as much as possible and make sure its not YOU!
Call us if you are thinking of running a competition or promotion and we can provide our expert help on the processes you MUST take: