As a marketing company dealing with today’s competitive and dynamic business landscape, at Brighter Directions our heart is our team, and maintaining a positive and appreciative culture is crucial. Celebrating, engaging and collaborating with your marketing team is essential for driving productivity, creativity, and overall success. Here are some ways on how you can build…
‘’Every piece of marketing has a hero, maybe the hero is a girl in the village. Maybe it’s a drilling rig operator. Or, maybe, it you make a donation, the hero is you.’’ For marketing agencies like you and me, this heroism goes beyond financial contributions. It’s about recognising the power we hold – as…
Marketing teams are well renowned for their busy-schedules, agile dusk to dawn environments and often stressful multi-campaign juggling skills. While there is no blanket approach to mental health, marketing agencies can work to support their staff on an individual basis while instituting a top-down approach to changing toxic company culture, according to agency insiders on a…
International Women’s Day (IWD) is one of our most steadfast celebrations of the year, not only does it showcase the tremendous change women are making across the globe, but it is also an opportunity to recognise and reward the continued growth that businesses are making across diversity and inclusion. Gender equality The figure stands…