ChatGPT marketing

Using ChatGPT in your marketing strategy

New tools are developing as digital technology continues to advance, and they have the potential to completely change the marketing sector. OpenAI’s ChatGPT, a sophisticated artificial intelligence model created to comprehend and produce human-like writing, is one of these paradigm-shifting inventions. This ground-breaking tool presents a wealth of opportunities for businesses looking to bolster their…

buyer personas

Expanding Buyer Personas and Understanding Audiences

Imagine you’re a tech enthusiast looking for a new smartphone. You visit an area with a chain of electronic stores, but that one store catches your eye. There’s a captivating sign by the door that reads, ‘The Perfect Gadget for All Your Tech Needs’. That’s an example of a buyer persona right there. The store…