Christmas Archives - Brighter Directions

A Christmas look back at our favourite marketing campaigns

Admin — Fri, 08 Dec 2023 10:07:42 +0000

December is a great time to look back over the previous year and take stock of our activity, the impact generated and our strategy for the upcoming year. We wanted to share with you some of the most effective, creative marketing campaigns we’ve seen this year, that may give you some inspiration for 2024.

This year, we have seen some truly innovative and effective marketing content campaigns. Here are a few of our favourites:

MMB’s Toaster Swatches

MMB’s print ad campaign for Revolution Cooking’s line of smart toasters is a clever and visually appealing way to highlight the product’s key selling point: the ability to make toast to the exact desired level of doneness. The ad features an array of differently toasted slices, arranged according to how well-done they are, from light to dark. The ad’s tagline, “Have your toast exactly as you like it,” perfectly encapsulates the product’s benefits.

McDelivery’s “Skip the Dishes”

McDelivery’s “Skip the Dishes” campaign is a humorous and relatable way to promote the company’s delivery service. The campaign features a series of videos in which people are shown struggling to cook or clean, only to be saved by McDelivery. The videos are funny and engaging, and they effectively communicate the convenience of McDelivery.

Nissan’s “Fans” Marketing Campaign

Nissan’s “Fans” marketing campaign is a creative and interactive way to engage with the company’s fans. The campaign features a website where fans can create their own Nissan-branded fan art. The fan art is then displayed on a Nissan billboard in New York City. The campaign is a great way to show Nissan’s appreciation for its fans and to create a sense of community among them.

Chanel No5’s Mother’s Day Poster

Chanel No5’s Mother’s Day poster is a simple but elegant way to celebrate mothers on their special day. The poster features a portrait of a mother and daughter, with the tagline “A timeless gift.” The poster is both beautiful and heartwarming, and it perfectly captures the essence of the Chanel No5 brand.

LEGO City – An Epic Story Written By Kids

LEGO City’s “An Epic Story Written By Kids” campaign is a fun and engaging way to get kids involved in the LEGO brand. The campaign features a website where kids can submit their own ideas for LEGO stories. The winning stories are then turned into animated videos and shared on LEGO’s social media channels. The campaign is a great way to encourage kids to be creative and to use their imaginations.

“Create Your World” by Pantone

Pantone’s “Create Your World” campaign is a celebration of colour and creativity. The campaign features a series of videos and imag es that showcase the power of colour to transform our world. The videos are both inspiring and informative, and they effectively communicate the Pantone brand identity.

Here are some additional tips:

Be realistic. Don’t set unrealistic goals for your marketing campaigns. Make sure your goals are achievable and measurable.

Be flexible. The marketing landscape is constantly changing. Be prepared to adjust your plans as needed.

Be data-driven. Use data to inform your marketing decisions. Track your results and make adjustments based on what’s working and what’s not.

Partner with us to create and execute marketing campaigns that drive results:

CLICK TO BOOK DISCOVERY CALL

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How to take advantage of the Christmas holidays as an SME

Admin — Fri, 16 Dec 2022 16:07:46 +0000

With the holiday season upon us, businesses are in one of two positions: they may be rushed off their feet with the onslaught of late shoppers or they may be in their annual slump waiting for the new year to roll around. It is crucial for your business to have prepared for the Christmas period to ensure you don’t fall flat. We look here at how your business can best prepare for the festive season.

Do people spend more during the holidays?

It’s no secret that consumers tend to spend a little more during the holiday season. According to the CFA, consumers plan to spend more than they did last year. In fact, eight out of twelve people state that they plan on spending more money this year than they have in the past. So as a small business, it’s just a smart move to take advantage of the spending fever. No matter your industry consumers are planning to spend more.

Turn your service into the perfect gift

With people spending more during this time, it is important for businesses to take advantage of that by productising their services into the perfect gift. For example, letting people buy a one-hour consultation, a 10-hour or three-day trial of your software, or any other small chunk of what you offer as a gift.

How can you take advantage of Christmas

Add a Christmas touch to your branding – a simple and easy way is to update your business’ branding with some festive flair.

Run a Christmas promotion – offer rewards that are worthwhile to your customers, such as free shipping or a discount code.

Send an e-Christmas card to your customers – send a Christmas themed thank you note or email to your loyal customers to express your appreciation for their support

Organise a Christmas contest – brainstorm unique contest ideas that require your customers to do more than spend a certain amount of money.

Film a holiday video – showcase the human side of your brand with a festive video.

Do you need help marketing your business?

Perhaps you need specialist help with content strategy?

Brighter Directions can help you!

Visit our website for more information.

www.brighterdirections.co.uk

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Christmas Marketing Ideas

Claire — Fri, 20 Dec 2019 14:20:34 +0000

The Christmas period is known to be one of the most popular times for consumers to spend money. We now know that 46% of holiday spending is done online, therefore online marketing is an important strategy to implement into your business. Here is a list of things you can do to entice customers and boost your sales around the Christmas period.

Add a Festive Flair to your Branding

By adding Christmas-themed elements into your logo or social media profile photos, this can help keep your brand fresh and updated. However, insure the changes do not negatively impact your brand. The cost of these small adjustments can be justified by the fact these images can be reused each year. Also, feel free to alter any promotional offers or other social media imagery to have a more festive theme.

Holiday themed content

There is no shortage of light topics to write about over Christmas, this can be across your website, social Medias and in your email marketing campaigns. The general rule for content marketing is that only 20% of your content should promote your brand whereas the other 80% should be adding value to your customers lives. There is more leeway in this over the Christmas month, your regular postings can still be valuable however they can have more seasonal appeal. For example, a restaurant could share their chefs favourite holiday dish or a beauty salon could provide discounts for festive treatments.

One way you can share content without being overly promotional is through short, helpful videos. You can also use email marketing to share Christmas-specific offers and information, this could even be styled in an advent calendar format. Whatever form of content you decide to use, just make sure the festive themes aren’t too overwhelming and are nicely balanced between promotional and valuable.

Targeting the right audience

Although your advertising budget should be spent mainly on Christmas-themed ads, these should not replace your regular advertising. The best way to control this is by allocating a specific budget to your Christmas advertising for an assigned period. Planning your Christmas advertisements should be in unison will your regular ads, so when the festivities stop, your regular ad scheduling continues. By having both regular and festive advertising happening at the same time, you can target specific keywords and adjust your audience so everyone sees the ad that is most relevant to them.

Gifts

Whether you provide products or a service, you can always talk about gifting in the festive period. It could be a list of gift ideas, the selling of gift cards or promoting your own gift sets, any can be done online or in-store. If you know your audience then make sure your gifting is tailored towards them however if your looking to expand your consumer base, then your gifting should cover a broad range of interests and ages.

Holiday decor

Finally, you don’t want to neglect creating the right atmosphere for this time of year. While our first point was adding the festive flare into your branding, don’t forget to add it into your business as a whole. This can be done by decorating in-store, presenting festive refreshments to customers or simply offering a gift-wrapping service online. However, it depends on your budget and what would be appropriate to your target audience.

Most of these points can be adapted for different business types and can work on many different marketing channels. There are so many marketing opportunities out there now but it’s all about what is suited to your brand and its customers. If you’re looking for marketing help over the festive period, then please let us know here at Brighter Directions. We offer outsourced services covering PR, Social Media, Content and more. Call our office today on 01246 586 330 to discuss your requirements.

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Making the most of the Christmas period

Ryan — Mon, 03 Dec 2018 10:18:47 +0000

What marks the beginning of the holiday season for you? Or, what is your favourite part of the holiday season?

The festive season can actually inspire your marketing efforts to help you reach your target audience and build your profile. Here are a few simple ways you can use the festive season to inspire your social media strategy.

Decorate your social media, change your cover or profile pictures to look more festive. Fresh cover photos can help motivate people to check-in on your pages. Even if you don’t sell products or services to a B2C base, it’s still a great idea to post festive pictures, even if they are of a festively decorated workplace.
If you have more than one social media account use the same or similar festive images on all platforms to show consistency.
Share in some Christmas fun as we have. Engage people, get them excited about the season and in turn they can get excited about you and your brand. Create posts that are asking what their favourite thing is about Christmas, maybe their favourite food, movie, advert, or song. You could ask what their most memorable Christmas moment is. What do they love or hate about Christmas dinner?
Finally just because you might have a day of rest on Christmas day doesn’t mean your social media should. Wish everyone a Merry Christmas on the big day. People are going to be online wishing their own friends and family a Happy Christmas. So send out (even if it is scheduled) a Merry Christmas to everyone from your business.

For some festive fun here at Brighter Directions we asked some of our staff members what it was about Christmas they loved:

Claire likes the Coca-Cola advert and the truck. Let’s face it, when you see Santa on the side of a delivery truck or on a can, you know the holidays are coming!
Ryan’s favourite Christmas film is The Nightmare before Christmas, making time to watch it at least once each Christmas Eve as part of his holiday traditions.
Mark is about family at this time of year especially with his little boy and it being his first Christmas. Mark is looking forward to his grandparents visiting and spending Christmas with them all.
Sharon’s all-time favourite Christmas song is by Greg Lake – I Believe in Father Christmas.
Amy enjoys watching her little boy opening his presents on Christmas Day.
Kelly just loves Christmas as a whole, but she especially loves this year’s ‘The Big Night’ advert by Sainsbury’s, you have to love the kid dressed as a plug launching himself into a wall. And she makes a Christmas cake every year.
Carla finds the smell of cinnamon spices, and watching Home Alone always has her feeling in the festive spirit. The only thing she hates at Christmas is Brussels sprouts
Danielle has taken inspiration from the classic Mean Girls’ dance, adopting Jingle Bells as her Christmas soundtrack of choice whilst exploring the local markets and indulging in the spread of festive foods.

What gets you into the Christmas spirit? Is it the sound of that familiar Christmas song on the radio? Or is it, like Claire, the sight of that first Coca-Cola holiday advertisement?

The Christmas holidays are very nearly upon us now and for many businesses, this means they will be closing down and going on holidays, but it doesn’t mean you need to wind down your marketing activities for the year.

Keep going, have fun and have an amazing Christmas!

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