What we do know is that those behind the decision suggest there will be just minor changes which will aim to simplify GDPR rules. Look deeper at what is being proposed and you may find cause for concern.

After years getting to grips with the EU rules we face the need to adapt our approach yet again.

Impact of change

Initially there is a question of how to integrate regional differences into your data handling. Those operating within the EU may need to segregate data by market in line with differing legislation or choose to forgo the new rules in lieu of GDPR requirements so painstakingly implemented. 

There are advantages to both, but by separating datasets you may find strategic decisions become tougher, more diluted due to the new barriers splitting your customer data. Whereas maintaining one databank restricts you to EU rules meaning a lost opportunity may slip by under the new UK-specific rules. 

Of course there is also the need to consider the ethical side of things. Customers now accustomed to added privacy may take a dim view of companies they perceive to be taking liberties with their data. Trust in your company is among the most valuable commodities, regaining trust after it is lost is among the most difficult tasks you can pursue. 

What this really means for us is unclear, because the Government’s aim of “simplifying” privacy rules could amount to a simple rewriting of existing European law or it could introduce a myriad of brand new obstacles. 

Time will tell, but your customers will be keeping a close eye on proceedings. 

The post Impact of changing privacy laws on your marketing activities appeared first on Brighter Directions.

The country woke this morning to the devastating news this morning that Britain has had a majority vote to leave the EU.

Brighter Directions position was a clear REMAIN, we have seen first-hand through our international relationships the value the EU creates for Britain and the countries within the consortium and are absolutely distraught to see that the positive EU relationship will not continue as part of the wider network in the future.

Britain is set to be the first country to leave the EU since its formation. The split was almost level, with 51% and 48%

Clearly there are some very difficult days ahead, yet the transition is likely to take some time to come into full force, the British Prime Minister David Cameron has announced this morning at 8am his resignation to lead the country into this new era, including the government having to negotiate its future trading relationship with the EU and fix trade deals with non-EU countries.

Brighter Directions will continue to support EU and other international organisations enter  and remain successful the UK market through outsourced marketing solutions, PR and social tactics.

You can read more about the EU Referendum on the BBC website; http://www.bbc.co.uk

The post EU Referendum Vote – UK Leave (23 June 2016) appeared first on Brighter Directions.