On your first usage of TikTok, the app will provide featured videos. These are curated content based on the number of viewers it collected. After watching multiple videos, the app will create a video feed based on your interest. You can also follow your favourite video creator to receive notifications of any new content they have available.

What is the TikTok app?

TikTok is a video platform that allows people to create short watchable content and share it with friends, family, or the public. The app makes it easy to make entertaining videos as well as adding various effects such as filters and emojis. Home of viral videos and promising stars.

What are the effects on TikTok?

Choose between all kinds of effects: filters, speed control, time-lapses, rewind, transitions and other ‘time machine’ effects. TikTok is a social network that, unlike many others, is actually still fun to be on. It is here to get you in on all the latest trends, dances and viral videos.

Why is TikTok so popular for making videos?

The app makes it easy to make entertaining videos as well as adding various effects such as filters and emojis. Most people are also emboldened to create videos thanks to the 15-second limit.

TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on phones. With its personalised feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement. Amateur and professional creators alike can add effects like filters, background music, and stickers to their videos, and can collaborate on content and create split-screen duet videos even if they’re in different locations.

Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by the start of 2021 and had been downloaded in the U.S. at least 200 million times, according to Wallaroo Media 1.

Like all social media companies, it has been the target of persistent if vague concerns about the potential use or misuse of the private information it gathers about its users. The difference is that a majority of TikTok is Chinese-owned.

Like most companies, Brighter Directions are a fan of using TikTok videos as a marketing tool!

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So what are Instagram Reels?

Reels are a new feature on the Instagram App that first rolled out in August of 2020. It is very similar to Instagram Stories and is comparable to the popular app TikTok. They are intended to be accessible, built right into your Instagram interface, and provide a source of regular content on your homepage.

Here are the basic features of Instagram Reels:

• Reels are short videos, anywhere from 3-15 seconds long.
• They can be filmed directly from the Instagram app, using the Reels camera, or you can use video from your camera roll.
• You can film a single take, or you can edit different clips together: you can cut to different camera angles, different locations, and more!
• They are mobile-only. Reels are only available on the Instagram app; you can’t post them from your desktop.
• They can be uploaded to the Stories feed or added to a special Reels gallery on your profile page. They can also appear on your home feed!

So why use Reels to market your business?

Why not just stick to story vids? Well, for one thing, Reels get more exposure because they can appear in stories, home feeds, and your profile. The unique editing features in Reels are also useful. Sure, the Stories camera works when capturing something in-the-moment, but it’s hard to be the next Alfred Hitchcock or Steven Spielberg without the option to edit different takes together.

The opportunity to film and edit different takes is perfect for tutorial videos. You can cut between close-ups of each step without worrying about the empty space or missing details from a single take.

You can also use the Reels feature to highlight giveaways, show off products, and produce room-by-room tours of your office (or a property, for those who work in real estate).

The take-by-take editing allows you to create short stop-motion films as well—especially fun and useful if any of your products need assembly.

Remember: Reels are supposed to be short, sweet, and to the point. Make your call to action as bold as possible: feature it in the audio and in any text you have on-screen.

You don’t want the viewer to miss it!

If you are looking to boost your Instagram marketing, why not give us a call and see how we can help?! hello@brighterdirections.co.uk

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