Previously, a post had to be shared on to the brand page before it could be boosted. The updated features will enable direct post boosting, from the creator’s profile, and as it appears on their page. The creator simply needs to tick the permission box when they’re composing their post, and tag the Page using the ‘branded content’ tool.

The target audience will see that the post originated from the creator, even though it was boosted by the brand.

In order to ensure affiliations are properly represented, it’s now possible to authorise which creators can tag a brand in their ‘branded content’ posts in the Page Settings.

Branded content insights show key data such as reach, engagement, total spend and CPM to help determine the effectiveness of the creator’s posts.

The branded content tab has been refreshed in Page Insights, and Business Manager to include:

• Detailed tool-tips and explanations to more easily view and understand results
• Total spend from both the creator and the marketer on each post
• Separate summaries of total spend and CPM – in multiple currencies, if needed

The post Facebook updates branded content features to help businesses collaborate more effectively with influencers appeared first on Brighter Directions.

This is a short, snappy online course aimed at businesses who are looking to develop an effective and tangible digital marketing strategy for their B2B organisation and, with the convenience of an online session lasting just an hour, means that you don’t even have to leave your office chair!

A short version of our professional, expert courses and training sessions, this webinar gives you free insights that will get your business on track to develop a coherent and successful digital marketing plan in the future, through our tried-and-tested techniques and tools.

This is a fully customised ‘snippet’ webinar session, where our experts  will guide you through the ‘need to know’ principles that have made our clients digital campaigns achieve award-winning-success over the past ten years!

To book:

Email info@brighterdirections.co.uk

PM via Facebook page @brighterdirections

Or contact us via our website www.brighterdirections.co.uk 

The post Developing your Digital Marketing Strategy (B2B) Webinar appeared first on Brighter Directions.

You may not have been aware when you woke up this morning that Children in Need would be airing at 7.30pm tonight, but within seconds of logging in to your favourite social media accounts this morning, it would be hard not to know!

With Children in Need being a great cause and also having the support of some of the UK’s largest corporates, it’s obviously easier for them to hop up on to the ‘trending topics’ podium, but any company which has the right skills, strategy and experience has the opportunity to make a big impact digitally. That’s why companies like Brighter Directions exist, to help you get the best results possible from your social media activity!

Campaigns like this, which truly harness the power of social media for a great cause, is what social media should really be about – being a part of something bigger, something good!

We’ll be keeping an eye on the fundraising activities throughout the UK today from the comfort of our office chair and of course tuning in to the BBC tonight!

The post The big Spotacular – harnessing the power of social media for good appeared first on Brighter Directions.

Google develops new spam filter

Google announced last month that it will be investing in a new advanced verification process that will reduce the amount of spam found in searches both for businesses and generally.

The new process is currently in beta testing in the USA but will be rolled out worldwide after the analysis has been completed.

What does this mean for businesses?

It means that small service businesses (such as plumbers, locksmiths, vehicle repairs etc.) are currently getting held up in search spam filters, specifically within Google Maps, while other larger (further away) competing organisations are dominating the search criteria with their spam marketing – which isn’t fair.

Even larger B2B organisations will start to see this imprint on their outbound digital strategy, if it continues.

How can a business get verified?

Google states that the verification process is simple. You’ll need to create a Google My Business account, if you don’t have one already. Then, instead of following the link to verify your listing in Google My Business, you should follow different steps created specifically for advanced verification.

These steps include confirming your business info, such as name, phone number, location, business hours, and more, as well as completing an application with Pinkerton, which takes about 30 minutes to fill out.

Google is hoping that this new advanced verification process will weed out the fraudulent businesses populating its ads and search results.

The post Google’s New Spam Prevention appeared first on Brighter Directions.

Brighter Directions experts in digital marketing

There’s no magic formula to make your marketing a success. Getting the engagement and attention you desire can be a long, hard slog, but it can be infinitely compounded when you make one of these silly digital marketing mistakes. Here are some of the worst offenders, and how you can avoid them.

1. You don’t have clear campaign goals

If you don’t know where you’re going, how will you know when you get there? Without measurable objectives, you’ll struggle to measure any ROI or business impact your digital marketing efforts might have. Define and communicate your objectives from the start, and build insights from previous campaigns into your future planning process.

2. You’re targeting the wrong audience

Even if you’re creating the very best content imaginable, if you’re showing it to the wrong people, it’s not going to have the desired result. Think not only about the demographic of your audience, but also about their behaviour, where they hang out and what they love to do.

3. You forgot mobile

Around 62 per cent of digital media time is now consumed by mobile devices, so if your campaign is not mobile ready, you’re excluding almost two thirds of your potential audience. From your website to your newsletters, everything needs to be not only compatible with tablets and smartphones, but ready for the time poor, on-the-go visitor as well.

4. You bought social media followers

It can be easy to be caught up in the numbers game of social media. After all, more followers make you look more authoritative, trustworthy and popular, right? However, social media users are becoming more savvy, and can tell when you’ve bought fake followers for your account. Look instead to build a network of real people who have the potential to become customers in the future.

5. You’re not testing

A/B testing, also known as split testing, is a simple way to make sure your campaign is working the very hardest for your business. Testing emails in this way is an easy way to gain an incredible insight into your audience, and to ensure you are giving out the right message in the right way. Take this intelligence and apply it across your other digital channels, and keep testing and refining to develop a world beating campaign.

Check your strategy and behaviour, and see if you’ve been making any of these shocking digital marketing mistakes.

For more help with implementing a better strategic plan, talk to us today on 0203 633 2925

The post 5 of the biggest digital marketing mistakes, and how you can avoid them appeared first on Brighter Directions.